Why you should use SYNE.com for Fundraising?

When was the last time you contributed for a social cause or fundraising referred by your referrals? Did you know what happens post fundraising? What if they raised funds in excess or less than intended? There are enormous fundraising platforms and applications mushrooming across the world, but who is measuring their social impact? What happen to the money raised?

Many of the projects we have validated - across 50+ platforms - lack accountability and transparency, with some fundraisers vanishing after the funds were collected. This is where SYNE - the Unified Social Impact Platform - is different with a working that is different from the rest with PSD2 Open Banking Standards and clear path to measure the social impact. 

It is given that to continue to exist in any kind of sustainable form, charities need to be able to accept donations. But is that the future? May be, may not. The dynamics of the non-profit sector is changing, moving from traditional fundraising to venture philanthropy and despite the overall perception that fundraising is a relatively easy task, it isn’t. 

Australian law mandates charities to have ACNC registration or state government license to fundraise from public. During floods in Lismore, fundraising platforms raised $12Million which was way above traditional charities. A majority of this was through non-Australian Platforms, which does not have any Australian footprint and is not compliant with the Australian law.  Australians paid 10-12% extra as platform fees to the provider ($1-1.2M), which moved out of Australian economy and was good enough to start 10 Startups with $120K each in the social impact enterprise sector, creating more jobs rather than wiping off money from the ecosystem. 

Let’s analyse why SYNE is better for Australian's before we add more platforms to the review.

Moreover, these non-Australian platforms are limited to fundraising only, SYNE is focused on end to end sector with fundraising, volunteering, recurring fund raising, communities and more. Communities are a big differentiator in fundraising, rather than marketing whenever one gets funded – communities support is always better and efficient.

Good to check how the existing platforms fare in terms of services and cost in the Australian ecosystem. These platforms aren’t 100% directly comparable, some offer services that others do not, or have a different focus. The technology solutions that a large charity would be looking are very different to what a newly established charity is interested in.

The bread-and-butter of many fundraising platforms are they will host donations page on your behalf or make it available, collect donations, and send the proceeds to you. This means you don’t need to worry about receipts or credit card compliance.

This is the mainstay of many platforms and most providers take a cut of the donations received and some of the larger platforms often allow members and public to create fundraising pages for your cause. 

Platforms aren’t the only way to raise money- you can enable a donation button on your website and avoid registering with platforms. However, it does not help enable communities, facilitate recurring funding and ensure strong accountability and transparency standards. Platforms provide better control of fundraising as well as flexible fundraising methods.  Having a payment gateway on the website may not be advisable unless one is confident about security and compliance. One needs to also to ensure that the finance and IT teams work in tandem.  PCI DSS is no joke, and if non-compliant you are opening a pandora’s box – penalties, fines, sanctions, including no longer being allowed to have even a bank account!

At times, it does look like we are quibbling over small amounts, it isn’t.  The best example is how much you needs to give away when you fundraise $100,000?

This is why we recommend SYNE as the go to platform for Australians to fundraising. Volunteering and building Communities are not minor factors that can be passed over – the same holds for compliance as well as being a true-blue company committed and aligned to Australian causes.

SYNE offers extremely competitive rates that can be compared to other players. It is also important to note that SYNE is here for the long term. Many players have moved out or shut shop or has been acquired. which has having enormous fees.

Last but definitely not the least, SYNE is proud to align itself to Australia and has pledged 2% of its fees back into communities and charities annually which adds value to the Australian economy.